Employing a unique, somewhat unorthodox approach, Yury takes the path less traveled and details his experience from hustling through college and the infamous NY sneaker scene. Armed with a malleable delivery and tripped out vocal tone, Yury surely knows his soundscape front to back as he laces the hard-hitting 808 driven jam with a gritty style. He further explains the premise of the song:
“…My goal is to always develop and push my sound to a new level whilst still maintaining my true vision and direction, which I strongly believe I have been doing so…”
The video is set in Soho years after he used to go there to buy shoes to flip.